consumer behavior engagement

Why behavioral engagement is essential for customer journey optimization

September 27, 2023

Understanding consumer behavior and optimizing their journey is the key to creating a repeatable, positive experience…

Read article
White background with a blue gradient wave. Includes a picture of a utility meter in a circle

Powering up customer engagement: The era of hyper-personalization in energy

August 16, 2023

Snohomish PUD, highlights the importance of shifting from a uniform approach to one rooted in hyper-personalization…

Read article

Better decisions, better outcomes: How to reduce the burden of decision-making 

January 6, 2023

Consumers are experiencing constant disruptions. From disruptions to their status quo (the context that influences decisions)…

Read article

Symend infuses over $40M in growth capital to transform customer engagement with behavioral science

November 17, 2022

Amongst rising exhaustion and financial uncertainty, two-thirds of billpayers are cutting ties with service providers, putting…

Read article

Behavioral science: Why it’s critical to understanding how consumers make decisions today 

November 7, 2022

Simply put, behavioral science is the study of decision-making. While it is not yet broadly known…

Read article

How scarcity can inhibit decision-making and customer engagement

June 28, 2022

As inflation increases and forecasts suggest an impending recession, your customers may develop a scarcity mindset….

Read article

Symend and FlexPay partner to deliver enhanced payment recovery options

May 12, 2022

Symend announced today a technology partnership with FlexPay, a provider of AI-powered failed payment recovery solutions…

Read article

Why you need experimentation to continuously improve customer engagement

May 6, 2022

Customer satisfaction and loyalty are dependent on your ability to continuously improve the way you interact…

Read article
Decision fatigue

Decision fatigue: What it is and why it’s impacting customer engagement

March 15, 2022

Consumers are making countless decisions every day. Learn how you can stand out.

Read article
Load More