London, UK – January 11, 2023 – Cambridge Management Consulting (Cambridge MC), one of Europe’s most dynamic and innovative consulting organisations, today announced its partnership with Symend, the leader in behavioural science-based customer engagement to expand its global footprint and bring added value to clients across EMEA and future markets.
Together, Cambridge MC and Symend will partner with enterprise companies to tailor customer engagement strategies with empathetic messaging designed to address shifting behaviours and drive positive outcomes for businesses and the customers they serve. Symend recently raised USD $42M in growth capital to fuel its expansion and bring this powerful partnership aimed at increasing customer satisfaction, loyalty, and customer retention to the world’s leading enterprises.
Hanif Joshaghani, co-founder and CEO of Symend, said “Symend is transforming clients’ digital customer engagement for the some of the world’s largest enterprises, and our partnership with Cambridge Management Consulting will help us expand this success to EMEA and beyond. We’re looking forward to working with Cambridge MC to optimise our client’s efficiency while improving the experience for consumers all over the world.”
Tim Passingham, founder and chairman of Cambridge Management Consulting commented: “Cambridge MC exists to help our clients have a better impact on the world. Improved customer experience through the application of behavioural science-based customer engagement is unique. What we offer with Symend enables enterprises to more effectively engage customers, reduce operational costs and increase their revenues through improved customer loyalty.”
Dave Ambrose, Managing Partner for the Cambridge MC behavioural science practice said “Symend is unique in using behavioural science tactics, hyper-personalisation and mass scale, real-time experimentation to solve business problems. Their easy to consume playbooks have been developed from tens of millions of customer treatments and 3 billion behavioural science data points, ideally placing Symend to accelerate any customer engagement strategy”.
According to recent research from Symend, 78% of consumers say that the growing financial uncertainty is impacting their ability to make effective decisions. This partnership empowers businesses to deliver personalised, flexible offerings and help alleviate consumer stress at a time where every dollar and customer matters more than ever. With behavioural science at the core, there’s no trade-off—businesses and governments alike don’t have to choose between empowered, happy customers and their bottom line.
To learn more about this partnership, visit www.cambridgemc.com or www.linkedin.com/company/cambridge-management-consulting-limited
About Cambridge Management Consulting:
Cambridge Management Consulting is a global management consultancy with an emphasis on digital transformation and business impact. We focus on overcoming barriers in complex business transformations using an agile service approach and our global talent pool.
We firmly believe in the value of real-world experience. That is why we do not hire consultants. Instead, we hire leading experts with a track record of driving growth and innovation.
Cambridge MC has offices in London, Paris and Tel Aviv, and over 120 consultants in 18 countries.
Our services fall under four integrated consultancy practices: Technology, Process, Strategy and People; as well as four vertical markets: Telecoms, Energy & Utilities, Technology and Government & Public Sector. www.cambridgemc.com
About Symend
Symend is a leading SaaS company that turns difficult conversations and everyday moments into positive experiences across the entire customer journey. Symend’s Behavioral Engagement TechnologyTM delivers digital experiences that are hyper-personalized based on the science behind consumer behavior. Our solution achieves better results and builds stronger relationships with nearly half the outreaches. By adapting as customers change, Symend helps top enterprises create and keep customers for life. Founded in 2016, Symend is headquartered in Calgary and privately held, with global operations across Canada, the United States and Latin America. For more information, please visit https://staging.symend.com/.
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